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Duracell invita a credere nelle proprie forze nell’ultima campagna firmata dall’agenzia Saatchi & Saatchi di New York.
L’emotional branding applicato alle pile? L’esperimento questa volta sembra essere perfettamente riuscito. La forza e la perseveranza degli atleti NFL viene infatti trasferita, senza troppe forzature, sui prodotti Duracell, da sempre sinonimo di lunga durata.
Duracell: Trust your power
Advertising Agency: Saatchi & Saatchi, New York, USA
Executive Creative Director: Peter Moore Smith
Creative Directors: Garrett Jones, Billy Leyhe
Senior Art Director: Nathan Wigglesworth
Senior Copywriter: Lincoln Boehm
Chief Production Officer: Tanya LeSieur
Director of Content Production: John Doris
Senior Producer: Danny Miller
Production Company: Park Pictures
Director: AG Rojas
Director of Photography: Linus Sandgren
Executive Producer: Mary Ann Marino
Line Producer: Gabrielle Yuro
Editing House: Whitehouse Post
Editor: Shane Reid
Assistant Editor: Keith Hamm
Producer: Jonlyn Williams
Executive Producer: Kristin Branstetter
Sound Design: 740 Sound Design
Sound Designer / Mixer: Rommel Molina
Executive Producer: Kate Vadnais
End Animation: Mass Market
Executive Producer: Louisa Cartwright
