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Non importa quale sia la storia dietro la tua macchia, con Ariel c’è sempre un lieto fine. Questo il messaggio della campagna firmata BBR Saatchi & Saatchi.
Ariel: Story
Advertising agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Executive Creative Director: Yoram Levi
Chief creative officer: Nadav Pressman
Creative director: Amir Ariely
Art director: Naor Itzhak
Copywriter: Orit Bar-Niv
Account director: Nir Federbush
Supervisor: Lee Bryn
Account executive: Lihi Gordon
Artist: Ella Cohen
Published: January 2013
